The final version of the game was to feature seventeen playable characters in all with the six main characters from the show playable from launch. Them's Fightin' Herds was submitted for crowdfunding through Indiegogo and surpassed its funding goal before the set deadline of October 22, 2015. In August 2015, the game was relaunched under the title Them's Fightin' Herds. Though the game will no longer be developed based on the My Little Pony characters, the Mane6 team (with some membership changes) has reused the core gameplay elements they devised, with new non-copyrighted characters provided by artist Lauren Faust, the original creative lead on the Friendship is Magic series.
Being of a fan-made nature, this game was neither licensed nor endorsed by Hasbro. It was under development by a team of nine volunteers who call themselves Mane6. My Little Pony: Fighting is Magic was an upcoming fan-made fighting game inspired by the animated television series My Little Pony Friendship is Magic.